World Wide Web Marketing

How World - Wide is Marketing Communication on the World Wide Web ?

This study investigates the impact of different language interfaces on Web-based product searches, by Chinese consumers in Taiwan, and how language familiarity impacts attitudes about the products found. Findings show that understanding the Web page interface language improves product evaluation when the product has high differentiation in the marketplace and is related to decreased evaluations...

World Wide Web

World-Wide Web Proxies

A WWW proxy server, proxy for short, provides access to the Web for people on closed subnets who can only access the Internet through a firewall machine. The hypertext server developed at CERN, cern_httpd, is capable of running as a proxy, providing seamless external access to HTTP, Gopher, WAIS and FTP. cern_httpd has had gateway features for a long time, but only this spring they were extende...

The World Wide Web

The World Wide Web is a very large distributed digital information space. From its origins in 1991 as an organization-wide collaborative environment at CERN for sharing research documents in nuclear physics, the Web has grown to encompass diverse information resources: personal home pages; online digital libraries; virtual museums; product and service catalogs; government information for public...

The World Wide Web

This article provides a high-level overview of the World Wide Web in the context of a wide range of other Internet information access and delivery services. This overview will include client-side, server-side and “user-side” perspectives. Underlying Web technologies as well as current technology extensions to the Web will also be covered. Social implications of Web technology will also be addre...